Issue:  Vol. 48 / No. 12 / 22 March 2018

Dem club plays up Wiener’s nerdiness in ad with B-list celebs

His opponent gets raves for her fashion sense and high-heeled shoes, not to mention her martial arts skills, all of which have been played up in videos plugging Supervisor Jane Kim’s campaign for the city’s state Senate District 11 seat.

(Former 49ers quarterback Joe Montana stars in an ad for Scott Wiener. Photo: Courtesy Robert F. Kennedy Democratic Club)

(Former 49ers quarterback Joe Montana stars in an ad for Scott Wiener. Photo: Courtesy Robert F. Kennedy Democratic Club)

Now a new video for Supervisor Scott Wiener is taking a different tact, highlighting his geek factor. And to drill the point home, it repurposes the Huey Lewis and The News song “Hip to Be Square.”

A bevy of B-list celebrities are also featured in the video, including singer MC Hammer; Jaleel White, who played geeky next-door neighbor Steve Urkel on the TV show Family Matters; and former 49ers players Joe Montana and Ronnie Lott, who also played for the Oakland Raiders and is fighting to keep the team from moving to Las Vegas.

Also in the video is gay former Massachusetts Congressman Barney Frank, who was in town last week to help fundraise for Wiener’s bid to succeed gay state Senator Mark Leno (D-San Francisco) and maintain LGBT representation from San Francisco in the state Legislature.

The more than 2-minute long video spoofs the TV show Full House, which was set in San Francisco, and features two dads eating breakfast with their son and daughter. When one of the fathers says he is going to vote for Wiener, his daughter asks, “Isn’t he a nerd?”

In enters White, who tells the family that Wiener may be a nerd, “but you know what? It’s hip to be square.” The video takes off from there, using rewritten song lyrics that highlight Wiener’s nerd credentials, from having a Harvard law degree to “hearting” Muni.

There is also footage of random people dancing badly, a guy playing a saxophone solo in the Marin headlands for no apparent reason, and various cameos from the celebs.

The video is the work of Portal A, the same company that created the “2 Legit 2 Quit” video for Mayor Ed Lee’s 2011 re-election campaign that featured Hammer. The Robert F. Kennedy Democratic Club paid for the Wiener video, which was not coordinated with Wiener’s Senate campaign.

And unlike the pro-Wiener video featuring three local drag queens singing redone lyrics to Katy Perry’s song “Firework,” which prompted Sony to request it be taken down due to a copyright violation, this new one should not face a similar response.

According to the Dem club, Chrysalis Records granted it permission to use Lewis’ hit song from the 1986 album Fore!, which featured Montana and Lott singing backup vocals.

To watch the ad, go to

– reported by Matthew S. Bajko

— Cynthia Laird, October 27, 2016 @ 7:26 am PST
Filed under: Uncategorized

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