Pride board Chair Amber Todd said Peniston will be just one of the headliners.
“We’re still locking down more,” she said. They hope to have the rest determined by the middle of next week.
Todd couldn’t immediately say what total expenses are expected to be this year, or how much organizers have raised.
However, she said, “We’re really excited. This year the city has come on board as an official sponsor.” The city plans to waive at least some of what organizers would owe on fees for permitting, police, and other costs as they arise, according to Todd. Councilwoman Rebecca Kaplan, has been particularly helpful, she said. Todd estimated the amount donated by the city would reach $10,000 to $15,000, which she called “phenomenal.” The figure couldn’t immediately be confirmed with city staff or Pride’s treasurer today (Friday, July 27).
[Updated 7/30/12: Kaplan spokesman Jason Overman said in an email that police fees are not being waived. He said that in June, Kaplan wrote a budget amendment "that was adopted to allocate a small portion of funds to support street festivals that have a positive impact on economic development." He said he didn't have an exact figure on how that would impact each event.]
Todd said the Pride board is looking for volunteers and other support from the community to help “grab the stability we’ve been looking for.” Since 2010, Pride officials have been trying to help raise money for establishing an LGBT community center in Oakland, but they’ve struggled to make a profit.
The theme for this year’s Oakland LGBT Pride is “It’s a Celebration.” The festival will run from 11 a.m. to 7 p.m. in Oakland’s Uptown neighborhood, at 19th and Franklin streets. Exit at the 19th Street BART station. For more information, visit www.oaklandpride.org.