Issue:  Vol. 48 / No. 11 / 15 March 2018

Advocate will remain a separate publication

Starting in 2010 national LGBT newsmagazine The Advocate will be bundled together with Out magazine but remain a stand-alone publication, the Bay Area Reporter has confirmed.


Since the news earlier this month that the monthly publication had laid off staff and would no longer be available to subscribers by itself, readers and LGBT media watchers have been confused on whether The Advocate would cease to exist and be folded into Out as a special section or remain a separate entity.

In an email response to questions from the B.A.R. this week, Stephen Macias, senior vice president for Regent Media, the parent company that owns both publications, clarified what form The Advocate would appear in next year.

The Advocate will continue to be a separate mag with its current editorial focus on news, politics and culture, delivered monthly with a separate OUT as well,” wrote Macias.

The B.A.R. contacted Macias for comment following the closures this week of Window Media’s newspapers, which included the Washington Blade in D.C. and Southern Voice in Atlanta. The shuttering of the well-regarded weeklies shocked readers nationwide and has led to ongoing recriminations over just what caused the sudden shut downs of the papers.

Window Media’s majority stockholder, Avalon Equity Partners, had been under receivership with the U.S. Small Business Administration since 2008. While the SBA has said it had nothing to do with this week’s events, others have blamed the government agency.

No matter who is to blame, the news has further flamed fears that more LGBT publications could fold in coming weeks or months. Despite Regent Media’s denials, some continue to speculate that The Advocate will become an online only news outlet.

Macias did not discount that the company’s 2008 takeover of PlanetOut, which had owned the magazines, has been problematic. But he said the company is already forecasting that 2010 will be a better year advertising-wise than 2009 has been.

The Advocate and the Window Media group have/had very different challenges. The Advocate online, Advocate video, Advocate print the new television show, and Advocate Summit scheduled for next fall will have more stakeholders and readers than its had in its 42 year history,” wrote Macias. “Our sales team is already selling The Advocate and Out brands well into third quarter of 2010. We are cautiously optimistic around the climate in the marketplace. Ad and marketing budgets are being restored for 2010. Advertisers are eager to include us in their buys as they realize what an important consumer niche LGBT Americans are.”

— Matthew S. Bajko, November 18, 2009 @ 4:16 pm PST
Filed under: Uncategorized

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